Last week was World Breastfeeding Week and it also co-incited with Medela Australia releasing survey results revealing attitudes towards experience with breastfeeding. Medela's survey enabled 4000 Australian mums to provide their feedback and for Medela to "discover attitudes towards experience with breastfeeding and sourcing parenting advice".

Results showed that mothers put pressure on themselves to breastfeed and to assist in their journey, tend to source support from midwives and doctors or online from support groups, tools and apps.

They also revealed that 9 out of 10 mums experience breastfeeding challenges - milk levels and sore nipples being the most popular problems. Despite these challenges, most mothers persevere with breastfeeding, with 52% respondents stating that they felt pressure to continue to do so.

Regardless, the main reason women breastfeed is for the health benefits for their child, followed by bonding experience, convenience and financial savings.

I personally think it's shameful if family/friends/society put pressure on new mums as to their own personal choices as to whether or not they breastfeed. - for whatever reason.

Quite frankly, I didn't breastfeed either of my children - it was a choice by me and supported by my husband - and although I had the luxury of people not shoving their opinions down my throat - I'm sure that I would have been a mumma bear and ensured that if I felt pressure from anyone, I'd advise them that I appreciated their opinion but that is just it - their opinion - and my choice.

There is no right or wrong as to whether or not you breastfeed. Although there are benefits from breastfeeding - I can wholeheartedly say that I do not feel as though my children were disadvantaged, neglected or suffered because they were formula fed.

In fact, with the decision of formula feeding my children, it allowed my husband to be involved in the feeding process and bond with them and it also allowed us to take turns feeding at night so each of us had a solid night sleep every second night. A godsend during those first few weeks.

If you want to breastfeed and can - do it. Don't hide in public, feed your baby.

If you want to breastfeed and can't - don't be disheartened or feel as though you have failed. You did your best and your child won't miss out or be neglected if they are formula fed.

If you make the choice to not breastfeed, regardless of whether or not you have the ability to - then don't.

It seems that breastfeeding will always be a debatable subject to a lot of people. I don't judge, you do want you find is best and do it with your head held high. As long as your child is fed, is well cared for and loved - those are the things that matter the most.

It has taken a little bit of time but Bump and Baby® has a new baby! Well, of sorts. We have a new website. The new website feels fresh and relaxing and re-invigorating.

Like the way we take stock of our lives or review our policies or make changes to our normal habits - I decided to make changes to the website and give it a bit of love and attention.

Yes, I'll be the first to admit that I haven't been showing it a lot of love and attention and became a bit complacent with the way it was running and performing. In business, you can't do that and hence, the change.

To celebrate, for a limited time, we have a 30% discount on ALL products.

I hope you like it. Whether you do or not, feel free to contact me and let me know your thoughts. I do what I do for customers to have an easy way to source and obtain product and as a result, I would want to be able to provide to the market accordingly. The only way to do that is if you let me know what you think, what you want/need.

I saw this quote and thought "this really puts things into perspective". We should cherish the little things.

There are days as a parent when you feel down and out. There are days when you're over "the stage" they're in right now and want them to be older already.

Reading the quote now makes me think "No, I don't want them to grow in a hurry and I do want to cherish them, because it isn't going to last forever".

The moral? Cherish what we have and take each day as it comes.

Now that my boys are a bit older, I look back and would love to be back at that younger stage - regardless of the challenges and blessed moments.

Dr Robert Hamilton, a paediatrician in Santa Monica, demonstrates a technique to calm a crying baby (though he may just have the magic touch?).

We all know that babies cry and for different reasons. It isn't easy but we always try to do what we can to ease their pain or discomfort.

My first child, he had silent reflux. That was hard for a little bit but we got through it and he is the calm one out of my two children.

My second child, he had croup, reflux and anything else. He was the hard baby. He cried non-stop during the day (for months!) and would sleep basically all night because he was sooo worn out and tired. I'm not even sure if this technique would have even worked on him.

But, we all do what we can and try different things to see if they work.

Feel free to try it today and let me know if it works.